C
Marketing and Communications Specialist
AI Summary
Develop marketing strategies, create public written material, and oversee communication programs. Collaborate with the media, prepare contracts, and conduct research. Work in a fast-paced environment with tight deadlines.
Key Highlights
Develop marketing strategies and communication programs
Create public written material, including reports, briefs, and press releases
Collaborate with the media, prepare contracts, and conduct research
Technical Skills Required
Benefits & Perks
Equal employment opportunities for all job applicants
Support for persons with disabilities
Support for newcomers and refugees
Support for Veterans
Support for Indigenous people
Support for mature workers
Support for visible minorities
Job Description
Overview
Languages
English
Education
- College/CEGEP
2 years to less than 3 years
On site
Work must be completed at the physical location. There is no option to work remotely.
Responsibilities
Tasks
- Develop all kinds of events for publicity, fundraising and information purposes
- Develop communication strategies
- Evaluate communication strategies and programs
- Implement communication strategies and programs
- Oversee the preparation of public written material
- Prepare bibliographies, indexes, reading lists, guides and other finding aids
- Prepare written material such as reports, briefs, website content
- Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
- Publicize activities, workshops, meetings and other events for fundraising or information purposes
- Write speeches, presentations and press releases
- Administer programs to promote industrial and commercial business investment in rural and urban areas
- Perform administrative tasks
- Plan development projects
- Develop social and economic profiles of an area to encourage industrial and commercial investment
- Conduct comparative research on marketing strategies for industrial and commercial products
- Prepare reports, research papers, educational texts or articles
- Act as spokesperson for an organization
- Advise clients on advertising or sales promotion strategies
- Answer written and oral inquiries
- Assist in the preparation of brochures, reports, newsletters and other material
- Co-ordinate special publicity events and promotions
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Prepare sports, literary, performance or other contracts
- Conduct analytical marketing studies
- Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
- Develop portfolio of marketing materials
- Evaluate customer service and store environments
- Design, conduct and analyze quantitative and qualitative research projects
- Conduct online marketing, E-commerce and Website promotions
- Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
- Prepare funding applications
- Develop marketing strategies
- Deliver presentations at conferences, workshops or symposia
- Maintain and manage digital database
- Write and edit press releases, newsletter and communications materials
Computer and technology knowledge
- MS Excel
- Google Drive
- MailChimp
- Audio/audio-visual
- Interactive/new media
- Communications
- Brand management
- Digital media
Work conditions and physical capabilities
- Tight deadlines
- Fast-paced environment
- Attention to detail
- Large workload
- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Flexibility
- Initiative
- Judgement
- Organized
- Team player
- Accurate
- Dependability
- Reliability
- Integrity
- Quick learner
- Due diligence
This employer promotes equal employment opportunities for all job applicants, including those self-identifying as a member of these groups:
Support for persons with disabilities
- Provides physical accessibility accommodations (for example: ramps, elevators, etc.)
- Provides visual accessibility accommodations (for example: braille, screen readers, etc.)
- Provides auditory accessibility accommodations (for example: transcription software, teletypewriters, etc.)
- Participates in a government or community program or initiative that supports persons with disabilities
- Offers mentorship, coaching and/or networking opportunities for persons with disabilities
- Provides awareness training to employees to create a welcoming work environment for persons with disabilities
- Applies accessible and inclusive recruitment policies that accommodate persons with disabilities
- Participates in a government or community program or initiative that supports newcomers and/or refugees
- Assists with immediate settlement needs of newcomers and/or refugees (for example: housing, transportation, storage, childcare, winter clothing, etc.)
- Supports social and labour market integration of newcomers and/or refugees (for example: facilitating access to community resources, language training, skills training, etc.)
- Recruits newcomers and/or refugees who were displaced by a conflict or a natural disaster (for example: Ukraine, Afghanistan, etc.)
- Supports newcomers and/or refugees with foreign credential recognition
- Offers mentorship programs that pair newcomers and/or refugees with experienced employees
- Provides diversity and cross-cultural trainings to create a welcoming work environment for newcomers and/or refugees
- Does not require Canadian work experience
- Participates in a government or community program or initiative that supports Veterans
- Offers mentorship, coaching and/or networking opportunities for Veterans
- Provides awareness training to employees to create a welcoming work environment for Veterans
- Recruits Veterans and other candidates with military experience through targeted hiring initiatives (for example: job fairs, outreach programs etc.)
- Assists with immediate transition needs of Veterans (for example: relocation, housing, etc.)
- Offers workshops, counselling services or other resources to help Veterans navigate their transition into the civilian workforce (for example: adapting to different organizational structures)
- Supports Veterans in translating their military skills and experience into the language of the civilian job market
- Offers flexible onboarding options to allow Veterans to gradually adapt to the civilian workplace (for example: gradually increasing hours and responsibilities, etc.)
- Participates in a government or community program or initiative that supports Indigenous people
- Offers mentorship, coaching and/or networking opportunities for Indigenous workers
- Develops and maintains relationships with indigenous communities, indigenous-owned businesses and organizations
- Provides cultural competency training and/or awareness training to all employees to create a welcoming work environment for Indigenous workers
- Facilitates access to Elders who can offer support and guidance to Indigenous workers
- Participates in a government or community program or initiative that supports mature workers
- Applies hiring policies that discourage age discrimination
- Provides staff with awareness training to create a welcoming work environment for mature workers
- Offers mentorship, coaching and/or networking opportunities for mature workers
- Offers phased retirement options that allow mature workers to gradually reduce their workload (for example: flexible or reduced work hours, part time employment, project-based or seasonal work, etc.)
- Offers phased re-entry options for mature workers who are returning to work after retiring (for example: gradually increasing hours and responsibilities)
- Provides workspace accommodations, such as age-appropriate ergonomic considerations, to meet the physical needs of mature workers (for example: adjustable desks and chairs, accessible parking, etc.)
- Offers resources to help mature workers plan their retirement (for example: financial planning, access to pension and benefits, lifestyle adjustments, etc.)
- Participates in a government or community program or initiative that supports members of visible minorities
- Applies hiring policies that discourage discrimination against members of visible minorities (for example: anonymizing the hiring process, etc.)
- Offers mentorship programs that pair members of visible minorities with experienced employees
- Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities
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