Senior CRM Manager in GERMANY

As Senior CRM Manager, you’re part of our high performing CRM team which owns push and email channels for Zalando. Our CRM team envisions the future where every owned interaction across the customer lifecycle is a tailored journey and a delightful moment for the customer. This is guided by a) solid technology landscape, b) a unified foundation of data-driven decisioning, and c) well thought marketing strategy which addresses regional nuances, relevant and inspiring content. We seek to build a CRM reach that reflects an unwavering commitment to our customers and partners.

In this exciting new role you will also work with the commercial, product and engineering team to work towards developing and executing a strong CRM strategy .

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. ​

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy

Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)

We would define the scope of role into 4 broad categories:

Strategy:

Definition and implementation of CRM strategies and digital customer journeys in the close integration of business requirements and software solutions

Campaign Management:

Designing, executing and optimising email and push campaigns across the customer funnel from acquisition to retention to reactivation.

Working with the local country teams to understand their market requirements and support these initiatives through CRM sendings.

Data & A/B testing:

Own and drive new and existing CRM initiatives with insightful data driven behavior.

You would focus on customer centric KPIs (unsubscription%, CTR%, retention rate etc.) to evaluate and optimise campaign performance.

Focus on A/B testing to continuously optimise the campaigns to improve customer experience and journey.

MarTech: Looking at automation to optimise campaign set-up and reducing operational efforts. Focus would be to reduce operational efforts while not compromising on impact and customer KPIs

WE'D LOVE TO MEET YOU IF...

• A data driven CRM specialist with 5-7 years of work experience, preferably in the field ecommerce, holding a degree in Marketing, Business Management, Economics or equivalent
• Keen interest in using new and smart technology to deliver the best message to our customers
• Creative problem solver and strive in an agile work environment
• Knowledge of HTML, CSS and SQL is an advantage
• Being familiar with Braze, SIM by Selligent, Accengage, Salesforce or other CRM tools is a plus
• Willingness to learn and grow with excellent communication skills

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
• 2 paid volunteering days a year
• Hybrid working model, actual practice is up to each team to best support their collaboration
• Work from abroad for up to 30 working days a year
• 27 days of vacation a year (for Zalando SE)
• Relocation assistance available (subject to prior agreement)
• Family services, including counseling and support
• Health and wellbeing options (including Gympass)
• Mental health support and coaching available

Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us