Plan and execute paid and organic marketing campaigns, manage email marketing, and collaborate with cross-functional teams to drive measurable growth.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
About The Opportunity
Opportunity in the Technology sector serving B2B/B2C digital products and SaaS-enabled marketing solutions. We recruit remote-first talent across India to grow scalable acquisition channels and measurable brand presence through paid, organic, and retention marketing.
Primary title: Digital Marketing Specialist (remote, India)
Role & Responsibilities
- Plan, launch and optimise paid campaigns across Google Ads and Meta to meet CAC, CPA and ROI targets—perform keyword research, bidding, and budget allocation.
- Execute SEO activities including on-page optimisation, technical SEO audits, and content recommendations to grow organic traffic and SERP visibility.
- Monitor and report campaign performance using GA4 and GA4-based dashboards; translate insights into action to improve conversion funnels.
- Manage email marketing and retention programs—segment lists, design automations, and A/B test creatives and subject lines to boost engagement and LTV.
- Implement tracking with Google Tag Manager and ensure clean analytics instrumentation for accurate attribution and experiment measurement.
- Collaborate with content, design and product teams to produce high-impact creative, landing pages and CRO experiments that improve lead quality.
Must-Have
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- SEMrush
- Conversion Rate Optimization
- Ahrefs
- Email Marketing Platforms (Mailchimp / HubSpot)
- A/B testing platforms (Optimizely / Google Optimize)
- Fully remote role with flexible hours and India-wide hiring—focus on outcomes, not hours.
- Fast-paced product-led environment with cross-functional ownership and opportunities to lead growth experiments.
- Learning-first culture: access to training, analytics tooling and mentorship to scale your impact.
Skills: google ads,conversion rate optimization,semrush,google tag manager,digital marketing,ahrefs
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