We are seeking a dedicated and detail-oriented Paid Social Specialist to join our team on a 12-month contract. The ideal candidate will manage our Meta (Facebook) advertising campaigns, ensuring optimal performance and alignment with our marketing goals. The role involves daily monitoring, creative refreshes, campaign setup, performance analysis, and coordination with design and production teams.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy https //corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups https //corporate.zalando.com/en/our-impact/our-employee-resource-groups
What We'd Love You To Do (and Love Doing)
Meta Campaign Management
- Daily delivery checks on Meta
- Set up and prepare test campaigns
- Create and manage campaigns, ad sets, and ads
Creative Management
- Refresh creatives on an ad hoc/seasonal basis
- Coordinate sale/brand creative production, including filling deliverables list and aligning with the production team
- Brief the design team for business-as-usual (BAU) creatives, including UGC, seasonal refreshes, and app statement assets
Catalog Maintenance
- Handle ad hoc requests for product set exclusions and image templates
Performance Analysis
- Conduct ad hoc performance and creative insight analyses
Financial Management
- Forecast invoices annually
- Handle ad hoc financial requests
Support During Key Periods
- Provide steering support during Cyber Week and other peak times
WE'D LOVE TO MEET YOU IF...
- Meta Campaign Management
- Proficiency in setting up Meta campaigns, adjusting budgets, creating new ad sets and ads.
- Experience with Smartly is a plus.
- Performance Tracking
- Understanding of key metrics/KPIs to track campaign performance.
- Comfort with using Excel for ad hoc performance analyses, and for filling creative feeds and production plans.
- Stakeholder Management
- Experience working with multiple stakeholders or within an agency environment is advantageous.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model, actual practice is up to each team to best support their collaboration
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year (for Zalando SE)
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options (including Gympass)
- Mental health support and coaching available
Learn all about Zalando and our values here https //jobs.zalando.com/en/?gh_src=22377bdd1us
