Creative Director, Design

About BiOptimizers

At BiOptimizers, our mission is to move people from baseline health to peak biological performance. Rooted in scientific rigor, we design supplements and experiences that empower individuals to excel. Our remote-first team collaborates cross-functionally, blending innovation with results to magnify human potential.

We are seeking a visionary Creative Director, Design to lead the creative evolution of BiOptimizers. This role will be responsible for building and articulating the brand’s visual identity across all key touchpoints—from packaging and product launches to campaigns, digital platforms, and retail experiences. You will craft and implement a world-class creative platform that drives consistency, innovation, and emotional connection with our audience.

This role requires a unique blend of strategic thinking, creative leadership, and hands-on design expertise. You’ll oversee a growing team of designers and partner closely with leaders across Marketing, Product, Amazon, and R&D to bring our brand to life across channels, ensuring a cohesive and compelling brand experience.

Key Responsibilities

Creative Platform & Brand Identity

• Own and evolve BiOptimizers’ brand identity across all channels, including digital, packaging, campaign, retail, and experiential
• Establish a strong visual and conceptual foundation that aligns with brand strategy and sets the tone for global growth
• Translate scientific insights and product narratives into breakthrough, consumer-facing creative storytelling
  
  

Campaign & Content Leadership

• Lead end-to-end creative development for seasonal campaigns, new product launches, and evergreen marketing initiatives
• Ensure consistent visual storytelling across paid, owned, and earned channels—including Meta, Amazon, DTC, influencer, and email
• Collaborate with performance and content teams to create assets that are both visually distinctive and results-driven
  
  

Creative Operations & Design Systems

• Build and scale robust design systems, brand guidelines, and production toolkits for internal and external teams
• Streamline creative processes to improve efficiency, accuracy, and executional excellence
• Maintain high-quality standards for all design deliverables, ensuring every touchpoint reflects our premium positioning
  
  

Team & Cross-Functional Leadership

• Lead, inspire, and grow a high-performing team of in-house and contract designers
• Provide strong mentorship, clear feedback, and creative direction to elevate team output
• Partner closely with stakeholders across Product, Growth, Content, and Science to align on shared brand and business goals
  
  

Who You Are

• 8+ years of creative and design experience, including at least 3 years in a leadership role guiding multi-channel brand identity
• Experience building design systems and brand platforms at a premium consumer brand, ideally in wellness, lifestyle, or CPG
• Strong portfolio demonstrating excellence across campaigns, packaging, digital, and brand identity systems
• Expertise in Adobe Creative Suite, Jira and familiarity with motion design and AI-supported workflows
• Strategic, proactive, and solutions-oriented with a strong understanding of consumer behavior and performance marketing
• Exceptional communicator with a collaborative mindset and strong leadership presence
• Passionate about health, wellness, innovation, and helping people reach their full potential
  
  

Work Location

This is a fully remote position. BiOptimizers has a globally distributed team and supports flexible work arrangements across time zones.

Company Hours & Collaboration

With team members across many countries and time zone differences of up to 16 hours, we’ve established a standard collaboration window from 9:00 AM – 5:00 PM EST.

This is not a required work schedule, but a shared time frame for meetings and team syncs. At BiOptimizers, we support flexibility — team members are encouraged to work the hours that best suit them, as long as they:

• Attend required meetings
• Communicate effectively across time zones
• Deliver work by agreed-upon deadlines
  
  

Equal Opportunity Statement

BiOptimizers is committed to diversity and inclusion and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other basis protected by applicable law.