Director of Engineering - Full Stack Web Development

At Insomnia Cookies, we believe warm cookies and tech go hand in hand. As we continue to expand our late-night empire, our digital platforms are key to delivering exceptional guest experiences—from craveable online ordering to smooth in-store systems. We're seeking a Director of Engineering to lead the talented team behind our web and mobile applications and scale our architecture for the next chapter of growth.

The Director of Engineering is a hands-on leader who will shape the future of Insomnia’s digital experience. You’ll lead the engineering teams behind our ecommerce, loyalty, and store technologies, setting a high bar for both team performance and technical quality. You’ll operate as a force multiplier—removing roadblocks, coaching talent, guiding architectural decisions, and pushing the boundaries of modern engineering practices, including AI-augmented development

.
Reporting to the VP of Digital Product & Development, the Director will manage a team of three Full Stack Engineering Leads, and indirectly oversee engineers across multiple scrum teams. This is a hands-on leadership role where technical excellence, people development, and executional clarity are key. You’ll help set and uphold best practices, modern development standards, and ensure delivery of high-quality, scalable, and secure softwar

e.
Sweet Position Per

ks:• 4 day work week!! (yupp, we get every Friday o

ff)• A competitive base salary plus annual bonus compensation pack

age• A relocation package to assist in moving to the Greater Philadelphia a

rea• Eligibility for our Long-Term Incentive Prog

ram• Excellent comprehensive benefits coverage that includes medical, dental, vision & pet insurance pl

ans• 401K with contribution ma

tch• 3 weeks paid vacation plus 2 paid Insomnia personal wellness d

ays• Relaxed, fun, come as you are office cult

ure• Free cookies, branded swag and so much mo

re!
Job Responsibilit

ies:Leadership & Team Manage

• mentLead, coach, and grow a team of engineering leads and their direct reports, creating an environment of accountability, collaboration, and continuous lear
• ningCultivate an engineering culture focused on innovation, speed, and quality—balancing long-term architecture with near-term deli
• veryOwn the technical rhythm of the team: rituals, code quality, reviews, standups, and release cad
• enceEncourage experimentation and exploration of emerging technologies, including AI tooling, to improve developer velocity and product perform
• anceEstablish and maintain engineering best practices, code quality standards, and architectural consistency across t
• eamsPartner with the VP of Digital Product & Development to ensure seamless execution of the product roadmap and sprint plan
• ningChampion agile methodologies, promote cross-functional collaboration, and streamline development operat

ions
Engineering Over

• sightLead development across the full stack (ReactJS, PHP/Laravel, MySQL) with deep involvement in architecture, performance optimization, and sc
• alingEvaluate and implement modern tooling, patterns, and frameworks to keep our platform cutting-edge, including cloud infrastructure improvements, system integrations, and CI/CD enhance
• mentsDrive adoption of developer productivity tools and testing automation to reduce friction and improve release confi
• denceOversee code reviews, release cycles, testing coverage, and post-release monitoring to uphold high quality and reliab

ility
Strategic Planning & Exe

• cutionContribute to the technology strategy and participate in long-term planning with product, design, and data
• teamsIdentify areas for innovation and optimization across frontend, backend, APIs, and infrastr
• uctureActively collaborate on platform modernization and refactoring initiatives that improve performance and reduce technica
• l debtStay ahead of trends in software engineering and propose new methods to boost reliability, speed, and team effecti

veness
Mentorship &

• CultureBuild a healthy engineering culture grounded in transparency, innovation, and ow
• nershipProvide career development support and mentorship to engineers an
• d leadsChampion inclusivity and diversity within the engineeri

ng team
Tech Stack You’ll Be Worki

• ng With:Frontend: ReactJS, HTML5, CSS, Ja
• vaScriptBackend: PHP/Laravel, RESTful APIs, GraphQL
• (plus!)Database: MySQL (bonus if experience with P
• ostgres)Tooling: Git, CI/CD pipelines, Agile project management tools (JIRA, Azure Board
• s, etc.)Testing: Unit and integration testing fr
• ameworksOther: ORM frameworks (Eloquent, Django, Active Record), experience with cloud infrastructure and DevOps pipelines p
• referredOpen to exploring new stacks and tools where they provide meaningful business or developer productivi

ty gains
Desired Skills & Qualif

• ications:7+ years in full-stack development with increasing levels of responsibility; 2+ years in people leadership, ideally in fast-paced or high-growth env
• ironmentsComfortable rolling up your sleeves while mentoring others and setting standards for technical e
• xcellenceStrong proficiency in full-stack web development, especially with ReactJS and PH
• P/LaravelProven experience managing, mentoring, and scaling engineer
• ing teamsDeep understanding of modern engineering principles, including object-oriented programming, testing strategies, and agile de
• velopmentFamiliarity with tools or approaches that enhance developer efficiency—whether through AI copilots, DevOps automation, or architectural simpl
• ificationExcellent communication skills and ability to translate technical concepts for non-technical sta
• keholdersTrack record of launching and scaling digital products, especially in ecommerce or omnichannel consum
• er brandsBachelor's degree in Computer Science, Engineering, or a related technical field (or equivalent work ex