Digital Marketing Specialist - Meta Ads

Waves Investments & Properties L.L.C, a family investment office established in 2002 in Dubai, provides comprehensive real estate services including buying, selling, and leasing premium properties. Our expert team focuses on securing prime locations and offering luxurious facilities, ensuring excellent value and high returns for our clients. We are committed to delivering exceptional service, practical opportunities, and maintaining the highest quality standards in real estate brokerage—consistently exceeding expectations.

We are seeking a sharp, creative, and data-driven Digital Marketing Specialist to plan, execute, and optimize our online marketing campaigns—especially on Meta (Facebook & Instagram) Ads.

This role is ideal for someone with at least 2 years of hands-on experience in Meta Ads, a solid understanding of performance marketing, and a passion for building high-performing campaigns through data, creativity, and strategic experimentation.

• Plan, execute, and optimize Meta Ads campaigns (Lead Generation, Traffic, Engagement, Conversions).
• Monitor daily performance to ensure campaigns meet CPL, ROI, and overall performance targets.
• Conduct A/B testing for creatives, audiences, placements, and bidding strategies.
• Track, analyze, and report campaign performance using Meta Ads Manager and Google Analytics.
• Support additional paid media campaigns (Google Ads, TikTok, LinkedIn) when needed.
• Collaborate with creative teams to develop engaging ad visuals and compelling copy.
• Stay updated on platform trends, algorithm changes, and best practices to keep campaigns competitive.

• 2+ years of proven experience running and optimizing Meta Ads campaigns (mandatory).
• Basic understanding of Google Ads and SEO is an advantage.
• Familiarity with tracking tools and conversion setup (Pixel, Events Manager, UTMs).
• Strong analytical, reporting, and performance-driven mindset.
• Creative thinking and an eye for social-first content.
• Excellent communication skills and the ability to work in a fast-paced environment.

• Competitive and attractive salary based on experience.
• Visa residency sponsorship.
• Comprehensive health insurance.
• 30 days of paid annual leave.
• Annual round-trip flight ticket to your home country.
• Supportive, collaborative, and growth-oriented work environment.

If you believe you are the right fit for this role and are ready to make an impact in a fast-growing real estate environment, please send your CV to [email protected] or apply directly. We look forward to hearing from you.