Product Marketing Leader for Sports Operations Technology

Location: Charlotte, North Carolina

We’re looking for an outstanding product marketing leader with software experience to create the product strategy for Fastbreak AI’s go-to-market programs, targeting multiple audiences across pro and amateur sports.

Fastbreak is a rapidly growing leader in sports operations technology. Our products power professional leagues like the NBA, MLS, and NHL as well as some of the largest youth and amateur sports organizations around the world.

You will be the bridge between customers, sales, and product. You will turn real customer challenges into clear narratives, launches, and sales tools that win deals. You will build thought leadership that sets the pace for sports tech and turn our customers into standout customer success stories.

This person will partner with division leaders across our pro sports, amateur sports, and fan activation divisions. This is a perfect opportunity to make your mark in sports, and the right candidate has a direct path to VP of Marketing.

What You’ll Do

• Own the product marketing strategy for Fastbreak’s sports operations platforms. Refine positioning, messaging, ICPs, and use cases.
• Plan and execute launches, rollouts, content and webinars and keep the field ready.
• Fuel Sales. Join sales calls, craft ROI stories, build demo flows, and deliver sales enablement materials and presentations to simplify sales.
• Create proof with customers. Run a customer reference program. Ship case studies, success story videos, and conference talks that showcase outcomes.
• Convert market insight into action. Synthesize feedback from leagues, conferences, and operators into crisp problem statements and priorities for the product team.
• Publish a point of view. Lead webinars, write briefs, and build decks that move conversations forward in sports tech.
• Help & Support. Keep helpdesk documentation and chatbots current.
• Track Competitors. Create sales rebuttals and playbooks to increase win rates.
• Manage Team Meetings. Run marketing stand-ups an agenda + SLAs to achieve tactical outcomes.
• Create Dashboards. Tie content to commercial outcomes (pipeline, win rate, adoption). Report results and tune future campaigns.
  
  

Requirements

• 6–8 years in marketing with a software or SaaS company.
• 3+ years in a B2B software environment.
• 3+ years as a product marketer.
• Startup experience wearing many hats is required.
• Shipped full-funnel PMM: messaging → pages → proof → enablement → measurable lift.
• Proven GTM track record across positioning, messaging, launches and input on pricing and packaging.
• Experience with hands-on partnership with sales teams, including joining calls, shaping ROI narratives, building demo flows, and supporting RFPs.
• An analytical approach with defined success metrics and reporting on launch performance, win rates, adoption, and pipeline influence.
• A working style that is organized, resourceful, and willing to travel for key meetings and events.
• A BA or BS (required).
• Sports experience is a huge plus. (Former collegiate athletes preferred).
  
  

Location

• Must be able to work at Fastbreak HQ in Charlotte, North Carolina.
• This is a key position working with multiple teams and requires FT onsite presence.
• This is NOT a remote or hybrid position.
• Relocation assistance is available.
  
  

Benefits

Compensation

• Competitive salary, commensurate with experience.
• Stock options.
• Comprehensive benefits. Health, dental, and vision insurance.
• A 401(k) plan with employer matching.
• The opportunity to shape the future of a rapidly growing AI company.
• Read more about our mission and culture.
  
  

If this sounds like you, apply now to Hhlp drive the Fastbreak AI story forward!