Develop and execute brand strategy, lead initiatives for customer connection and brand awareness, and ensure consistency across all touchpoints.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Location: Remote
Employment Type: Full-Time
Department: Marketing & Brand Strategy
Reports To: Director of Marketing
About Us
We’re a fast-growing health and wellness company on a mission to help people live healthier, more balanced lives. From clean supplements to mindful lifestyle products, we’re building a brand that empowers individuals to take charge of their well-being—physically, mentally, and emotionally. We believe wellness should be accessible, inclusive, and rooted in science and soul.
Role Overview
As our Brand Marketing Manager, you’ll be the strategic steward of our brand identity, voice, and positioning. You’ll lead initiatives that deepen customer connection, drive brand awareness, and ensure consistency across all touchpoints—from digital campaigns to product packaging. This is a high-impact role for a creative thinker with sharp strategic instincts and a passion for wellness.
Key Responsibilities
• Develop and execute brand strategy aligned with company goals and customer insights
• Own brand messaging and storytelling across channels (web, email, social, packaging, partnerships)
• Collaborate with cross-functional teams (Product, Creative, Growth, CX) to ensure brand consistency
• Lead market research and competitive analysis to inform positioning and innovation
• Manage brand calendar, campaign planning, and seasonal launches
• Oversee external agencies and freelancers for creative execution
• Monitor brand performance metrics and adjust strategies accordingly
• Champion brand integrity and evolution as we scale
What You Bring
• 5+ years of brand management experience, ideally in health, wellness, or consumer goods
• Strong strategic thinking and creative judgment
• Exceptional communication and storytelling skills
• Experience with digital marketing, content strategy, and consumer insights
• Ability to thrive in a fast-paced, remote-first environment
• Passion for wellness and a deep understanding of the evolving consumer landscape
Perks & Benefits
• Fully remote work environment with flexible hours
• Competitive salary and performance-based bonuses
• Health, dental, and vision insurance
• Wellness stipend and product discounts
• Generous PTO and mental health days
• Opportunities for growth and leadership
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