Marketing Manager - E-commerce and Social Media

We are rapidly expanding and are looking for an experienced Marketing Manager to add to our team.

Jolie Beauty is an independent, fast-growing alternative makeup brand known for bold concepts, viral collections, and a fiercely loyal community. From our cult-favourite Cryptic and FestivALT launches to our licensed collaborations like Ozzy Osbourne x Jolie Beauty, we are building one of the most recognisable alt-beauty brands in the UK and USA.

We create products for the alternative, creative, and unapologetically expressive — and we are scaling fast across ecommerce, TikTok, and global retail. As a small but powerhouse team, every new hire plays a major role in shaping our campaigns, creative output, and international growth.

This is a fully remote position, Monday to Friday, 9am–5pm (UK hours).

Role Overview

We’re looking for a Marketing Manager with strong performance experience (Meta, TikTok, Google) and confident creative skills to drive Jolie Beauty’s campaigns, launches, and growth across the UK and USA. This is a hands-on role where you’ll be managing paid ads, email strategy, social rollout, influencer integration, and supporting with design to bring each campaign to life.

You should be someone who thrives in a fast-paced indie brand environment, enjoys switching between creative and analytical tasks, and understands how to turn product launches into high-performing marketing moments.

What You’ll Be Responsible For

• Managing Meta, TikTok and Google campaigns end-to-end — building, optimising, analysing and scaling.

• Developing performance strategies across new customer acquisition, retargeting, and retention.

• Leading creative testing: hooks, angles, static ads, UGC variations, and video formats.

• Creating or directing ad creatives (static graphics + short-form edits).

• Building and managing our email and SMS calendar, including layout, segmentation and optimisation.

• Producing email graphics, landing page assets, social teasers, and launch visuals.

• Supporting product and campaign launches with timelines, content planning, and on-brand assets.

• Editing TikTok/Reels and preparing social content for announcements, reveals and UGC repurposing.

• Coordinating influencer assets, PR send-outs, press kits and coverage tracking.

• Ensuring all marketing touchpoints — paid, organic, email, PR — feel cohesive and aligned with our alt-aesthetic.

What We’re Looking For

• 3–5+ years experience in digital marketing, ideally beauty, fashion or DTC ecommerce.

• Proven experience managing Meta Ads Manager, TikTok Ads and Google Ads.

• A strong understanding of attribution, CAC, ROAS, LTV and creative-led performance.

• Confident design and editing skills (Canva, Adobe, Figma, CapCut/Premiere).

• Ability to create high-performing creatives that suit a bold, alternative brand identity.

• Solid experience with email platforms (Omnisend, Klaviyo or similar).

• Highly organised, calm under pressure, and able to manage multiple launches at once.

• Strong copywriting and communication skills.

• Someone who loves alternative/goth/creative aesthetics and understands the culture.

• A proactive, solutions-focused mindset — comfortable working in a small, fast-moving team.

Bonus Skills (Not essential but a plus)

• CRO or landing page experience

• Influencer/UGC coordination

• Shopify experience

• US + UK market experience

• PR or press outreach

Why You’ll Love Working With Us

• Huge creative freedom and direct impact on a rapidly growing indie brand.

• Work on iconic launches, alt-culture inspired concepts and major collaborations.

• Flexible, remote working with a supportive small team.

• Space to grow into a senior leadership position as the brand scales.

• A role where your ideas genuinely matter and are implemented quickly.