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Senior Visual Identity Designer

layer7.mx Colombia
Remote
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Design and develop visual identity for a digital project, creating a coherent and attractive visual communication style that reflects the brand's values and essence.

Key Highlights
Develop and maintain the project's visual identity
Create graphic materials for campaigns, social media, and digital assets
Collaborate with marketing and UX/UI teams to integrate visual identity into digital product
Technical Skills Required
Adobe Creative Suite (Illustrator, Photoshop, After Effects) Figma Canva
Benefits & Perks
100% remote work mode
Full-time availability

Job Description


We’re looking for a creative mind passionate about design and visual communication — someone capable of transforming ideas into strong, memorable visual concepts. You’ll be responsible for building and evolving the visual identity of an innovative digital project, with the freedom to contribute your own vision, aesthetic, and professional judgment to define how our brand looks and feels.


Position Objective


Develop, maintain, and evolve the visual identity of an innovative digital project. You’ll be responsible for establishing a coherent, attractive, and strategic visual communication style that reflects the brand’s values and essence, ensuring aesthetic consistency across all touchpoints and graphic materials of the project.

 

Responsibilities

● Design and document the project’s full visual identity (color palette, typography, iconography, photographic and illustrative style).

● Create graphic materials for campaigns, social media, ads, presentations, landing pages, and other digital assets.

● Maintain visual and aesthetic consistency across all brand communication channels.

● Collaborate closely with the marketing and UX/UI teams to integrate the visual identity into the digital product.

● Create foundational visual elements (patterns, backgrounds, gradients, illustrations, etc.) that strengthen the project’s visual narrative.

● Participate in creative sessions to define the visual storytelling for campaigns or launches.

● Evolve the graphic line based on metrics, trends, and audience feedback.


Qualifications

● 3 to 5 years of proven experience in graphic design, branding, or digital art direction.

● Updated portfolio with visual identity or digital campaign projects.

● Strong organizational and delivery management skills.

● Strategic mindset, attention to detail, and results orientation.

● Soft skills: creativity, proactivity, assertive communication, adaptability, and teamwork.

● Full-time availability.

● 100% remote work mode.


Skills and Desired Knowledge


● Advanced command of Adobe Creative Suite (Ilustrator, Photoshop, optional After Effects).

● Strong understanding of composition, color, typography, and visual hierarchy.

● Experience designing for digital ecosystems (social media, landing pages, ads, newsletters).

● Desirable: basic knowledge of Figma or Canva for collaboration with product and marketing teams.

● Sensitivity to current visual trends and the ability to translate them into a distinctive brand language.

● Desirable: previous experience in creative or tech-oriented environments.


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