Lead end-to-end strategy and execution of email and direct mail programs on Adobe Campaign. Partner with marketing, data, and CRM teams to deliver timely, compliant, high-impact communications. Guide an offshore/onshore pod and ensure on-time, error-free delivery.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Job Title: Adobe Campaign Lead
Location: Remote-USA (Preferred Philadelphia or Atlanta USA)
Type: Full-time Role (No Contract)
Work Authorization: This role is not eligible for company sponsorship now or in future
Role Summary
Lead end-to-end strategy and execution of email and direct mail programs on Adobe Campaign (v8/Classic) for a major telecommunications client. Own campaign intake→build→QA→launch→reporting, guide an offshore/onshore pod, and partner with marketing, data, and CRM teams to deliver timely, compliant, high-impact communications.
Key Responsibilities
- Campaign leadership: Own calendar, briefs, targeting rules, build/QA, and launches for Email & Direct Mail; ensure on-time, error-free delivery with clear stakeholder updates.
- Audience & personalization: Translate business asks into segments and dynamic content using Adobe Campaign data model and templates; manage suppressions/seed lists and opt-in/opt-out compliance.
- Direct Mail orchestration: Coordinate list pulls, QA, creative specs, vendor handoff, and match-back reporting for DM alongside digital touchpoints.
- Cross-functional partnership: Work with client data/analytics teams to ensure smooth execution across martech.
- Governance & quality: Uphold brand, legal, and privacy standards (CAN-SPAM/GDPR/CCPA); maintain documentation, playbooks, and campaign audit trails.
- Team guidance: Provide day-to-day direction to Adobe Campaign developers and analysts; review builds, unblock issues, and maintain SLAs.
Required Experience & Skills
- Hands-on experience as a developer for Adobe Campaign v7/v8, with deep functional and technical understanding; leading email programs; multi-channel exposure (Email & Direct Mail).
- Excellent stakeholder communication, prioritization, and project leadership in a fast-paced, enterprise environment.
- Strong segmentation and campaign workflow experience; comfortable translating requirements into executable builds and QA plans.
- Working knowledge of SQL for audience creation and troubleshooting; comfort with HTML/CSS for email template QA.
- Familiarity with integrations across CRM systems (Salesforce/Microsoft Dynamics) and Adobe stack (AEP/Analytics/Target) is a plus.
Nice to Have - Adobe Campaign certification (ACE), experience with transactional/real-time messaging, and exposure to FDA/API/SFTP integrations.
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