Senior PPC Specialist - Large-Scale Lead Generation Campaigns

Lagoon Media is a U.S.-based performance marketing company with offices in Miami and Manila. We manage large-scale lead generation campaigns for U.S. moving, relocation, and home-service brands. We are expanding our Manila operations and seeking a top-tier PPC Specialist to lead and optimize multi-channel paid campaigns.

• Manage and scale large-budget campaigns across Google Ads, Meta, Bing, TikTok, and YouTube
• Own budget pacing and performance for accounts ranging from $50k to $200k+ per month
• Optimize CPL, CPA, ROAS, and lead-to-conversion metrics across multiple accounts
• Build full-funnel programs from keyword and audience targeting to landing-page conversion
• Set up and QA GA4 and GTM events, UTM standards, attribution, and call tracking
• Collaborate with design and dev to run A/B tests and ship CRO improvements
• Build dashboards and reports in GA4 and Looker Studio
• Coordinate with U.S. teams on goals, offers, and seasonality
• Mentor junior PPC specialists and media buyers in Manila
• Keep current on industry trends, automation, and AI-driven optimization

• Deep, hands-on Google Ads expertise across search, bidding, audiences, match types, rules or scripts, and YouTube basics
• 5–7 years of PPC experience, ideally with U.S. accounts or in an agency setting
• Proven results managing $50k–$200k+ monthly budgets and improving ROAS and CPA
• Strong grasp of U.S. consumer behavior and lead-gen funnels
• Advanced skills with GA4, Google Tag Manager, Search Console, and Meta Ads Manager
• Proficiency in Google Sheets or Excel for pacing, QA, and forecasting
• Excellent English communication and a data-first mindset

• Experience with LinkedIn or TikTok Ads
• Google Ads and Meta Blueprint certifications
• CRO experience and landing page tools like Unbounce or Instapage
• CRM familiarity and basic lead-nurture workflows

• Base Salary: $2,800–$3,000 (₱160,000–₱175,000) per month
• Performance Bonus: Up to $500 (₱29,000) per month based on KPIs
• 13th Month Pay: Standard PH compliance
• HMO Coverage: After 6 months
• Opportunity to lead strategy on high-impact U.S. campaigns

Send your resume to aaron@lagoonmedia and 2–3 short case studies that include goal, budget, actions, and results. Include your earliest start date.