Senior Director of Product Management - eCommerce, Personalization, and Guided Commerce

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula's Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
  
  

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we're in the heart of Seattle's beautiful International District 
• Did we mention we're a dog-friendly office? 
  
  

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you're inspired by transparency, driven to make an impact, and eager to help foster community—we'd love to have you join us.

How you'll have an impact at Paula's Choice:

At Paula's Choice, we're on a mission to transform the way people discover, shop, and experience skincare online. We're searching for a Senior Director of Product Management to lead our global eCommerce, personalization, and guided commerce initiatives. This senior leader will own the product vision, strategy, and roadmap for delivering best-in-class digital shopping experiences that drive revenue, retention, and loyalty across DTC and omnichannel platforms.

This role will lead a team of product managers and partners cross-functionally with UX, Engineering, CRM, Data Science, and Marketing to bring innovation to life. From AI-powered personalization and diagnostic tools to seamless guided shopping journeys, you will create experiences that make every customer interaction feel uniquely tailored and high-value.

You'll shape the future of a prestige beauty brand at a pivotal moment of global digital transformation.

As Senior Director of Product Management, a typical day might include a mix of the following:

• Own the Product Strategy & Roadmap: Define and execute the multi-year product strategy for Paula's Choice global eCommerce platform, personalization, and guided commerce experiences.
• Champion Personalization: Drive adoption of AI-driven product recommendations, diagnostics, and customized routines that increase conversion, AOV, and lifetime value.
• Build Guided Commerce: Develop intuitive shopping tools (quizzes, consultations, membership integrations, routine builders) that simplify decision-making and elevate the customer journey.
• Lead & Inspire Teams: Manage, coach, and scale a high-performing team of product managers and cross-functional pods, ensuring agile ways of working and a culture of innovation.
• Cross-Functional Leadership: Partner with global stakeholders in Marketing, CRM, Engineering, Creative; Retail to deliver connected, customer-first experiences across DTC, Amazon, and Sephora.
• Measure What Matters: Establish success metrics, oversee experimentation frameworks, and use data to inform decisions and demonstrate ROI of product investments.
• Future-Proof Our Experiences: Stay ahead of trends in personalization, AI, and guided commerce to identify opportunities for differentiation and long-term competitive advantage.
  
  

The Details:

• Location: We are based in Seattle, WA. While we prefer local candidates, we are flexible on location
• Hours: Typical business hours, flexibility required
• Physical requirements: Ability to handle both long periods of sitting and long periods of screen time
• Travel requirements: Up to 25%
  
  

What you'll bring to the table:

• 10+ years of progressive product management experience in eCommerce, with at least 5 years in a leadership role.
• Deep expertise in digital product strategy, personalization platforms (e.g., CDPs, recommendation engines), and guided commerce.
• Proven track record of launching scalable, customer-facing products that drive measurable revenue and retention impact.
• Experience managing and mentoring product teams in agile environments.
• Strong technical fluency; able to translate business needs into requirements for engineering and data science.
• Analytical mindset with experience in A/B testing, KPI development, and incrementality testing.
• Excellent communication, executive presence, and stakeholder management skills.
  
  

What can help you really stand out:

• Experience with global eCommerce platforms such as Shopify Plus, SFCC, or similar.
• Hands-on knowledge of AI/ML applications in personalization, guided commerce, or loyalty ecosystems.
• Background in beauty, skincare, or CPG industries.
• Strong understanding of omnichannel commerce and marketplace dynamics (Amazon, Sephora.com, etc.).
  
  

Approximate Salary Range Based on Experience and Location:

$215,000 - $225,000 USD/annually

Paula's Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula's Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.

Please note:

At any time, with or without notice, Paula's Choice reserves the right to add/delete/change the position's requirements.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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