Director of Affiliate Marketing - Social Forums

• Location: Pune, India (In office at WeWork Futura)
• Work Hours: Monday to Friday, standard India daytime hours
• Employment Type: Full time, On site
• Relocation: Support available. Candidates must have valid authorization to work in India.
• Travel: None

We generate over 7-figures USD per year from US affiliate programs through native placements on Reddit and YouTube, plus blogs, SEO, and listicles. The mandate now is scale. You will turn forum opportunities into repeatable plays, deploy them across hundreds of verticals and thousands of partners, and build a small execution pod to rinse and repeat. Day one focus is execution, not partner acquisition, we have access to every Fintech partner in the US.

·  Own revenue delivery from forum‑native affiliate programs in the US market.

·   Lead strategy to execution: design fast test plans for Reddit and YouTube with clear angles, subreddits or channel archetypes, pass or scale rules, and cost caps.

·   Stand up a weekly launch cadence across 100 plus verticals. Prioritize by EPC, RPM, and time to first dollar.

·  Oversee creatives and copy for posts, comments, thumbnails, titles, replies, and CTAs.

·  Use our strategic partners dashboard as the source of truth. Build lightweight internal dashboards and scorecards for vertical, forum, and placement performance.

·  Coordinate with Dev to automate link creation, UTMs, rotations, and post backs.

·  Maintain an account inventory and warm‑up plan for multi‑subreddit posting and safe community engagement.

·  Request commission boosts, private offers, and custom landing pages from reps once you show revenue. Keep relationships professional and responsive.

· Coach a small execution pod. Document SOPs so wins can be cloned quickly.

·   Net new affiliate partner acquisition on day one.

·   Owning advertiser contracts or changing commercial terms without internal approval.

·    Building large paid media programs.

·    Heavy client account management beyond what is needed to secure approvals and better payout tiers.

·  5+ years in affiliate or performance marketing with hands‑on social forum experience.

·  Proven Reddit execution, organic and with Reddit Ads. Strong YouTube affiliate and creator activation experience.

· Fluent written and spoken English. Clear, concise, US‑market friendly communication.

· Data comfort in spreadsheets or SQL. Ability to interrogate click and conversion logs and make quick calls.

· Systems mindset with crisp documentation and team coaching.

·         US fintech exposure and multi‑vertical experience.

·         SEO fundamentals and influencer program operations.

·         Light scripting or tooling knowledge to speed up repetitive tasks.

·         Net new affiliate revenue by quarter and by forum.

·         Successful placements per week and shortened time to first dollar.

·         Share of revenue outside the current top ten partners.

·         Approval and reversal rates, fraud flags, and account health.

·         Quality of documentation and reuse rate of playbooks.

· Days 0 to 30: Audit 24 months of our strategic partners dashboard data. Tier verticals by EPC and scalability. Map 50 priority subreddits and 25 priority YouTube channel archetypes. Build account inventory and warm‑up calendar. Launch at least ten tests across top five verticals.

· Days 31 to 60: Expand to thirty tests per week. Standardize copy frameworks, creative templates, experiment logs, and weekly business reviews. Launch first ten creator partnerships for YouTube with performance‑based pay-outs. Request two to three commission boosts where proof exists.

· Days 61 to 90: Automate links, UTMs, and post backs with Dev. Propose hires or contractors if throughput is the bottleneck. Reduce concentration risk by lifting revenue share outside the top ten partners. Deliver a 12‑month forum growth plan.

Reports to: Head of Operations

Direct reports: To be defined. Immediate access to a Manager of Emerging Channels, admin support, creative, copy, and Dev resources.

Works closely with: Engagement Account Manager, automation and analytics teams.

Include all three items with your resume. Applications without these are not reviewed:

• A portfolio with three Reddit threads (or other social forum) and two YouTube videos or channels where your work drove affiliate revenue. Include the brief, your role, and results.

• A one‑page forum playbook for one US vertical with five post angles, ten comment prompts, and pass or scale rules.

·  Intro interview focused on communication and forum experience.

·  Strategy interview: walk through your portfolio, NavChain‑style reporting, and test design.

·  Paid exercise, 48 hours: you will receive a short vertical brief and community insights.

·  Deliverables: a one‑page Reddit and YouTube plan with a KPI tree, three example creative directions with sample copy, a simple timeline, and a measurement plan.

·         Final with Founder on expectations and your 90‑day plan.

Director, Affiliate Marketing, Social Forums, Pune, ₹25 to ₹35 LPA base

Scale US affiliate revenue through social forums like Reddit and YouTube. Build forum‑native plays, launch weekly tests, and lead a small execution pod. Strong Reddit (or similar social forum) and YouTube track record, excellent English, and data‑driven decision making required. In office at WeWork Futura. Relocation support available. Apply with resume, portfolio links, and a one‑page forum playbook sample.