Performance Marketing Lead in THAILAND

This role is to be based full-time from our Head Office in Bangkok, Thailand or Remote; the Company will provide relocation support but only those willing to consider relocation should apply.

Yield App is revolutionizing digital wealth management, with a commanding presence reflected by over $2.4 billion in processed transactions and a robust user community exceeding 105,000 worldwide. Our sophisticated platform is crafted to meet the nuanced demands of the digital age, enabling secure and innovative investment opportunities across a wide array of cryptocurrencies.

We are seeking a passionate and data-driven Performance Marketing Lead to lead our growth efforts in the dynamic Web3 space. You will be responsible for developing and executing a comprehensive performance marketing strategy, driving user acquisition and engagement across various channels. This role requires a deep understanding of the Web3 ecosystem, blockchain technology, and the unique marketing landscape within this emerging space.

Responsibilities:

• Develop and execute a performance marketing strategy,
• Define clear KPIs and goals for user acquisition and engagement.
• Identify and prioritize target audiences within the Web3 space.
• Develop and manage paid advertising campaigns across various platforms (e.g., Adroll, Bitmedia, Google Ads and specialized Web3 platforms).
• Implement and optimize campaigns based on data analysis and A/B testing.
• Manage budgets effectively to maximize return on investment (ROI).
• Research and leverage emerging Web3 platforms and tools to reach target audiences.
• Work closely with the product, engineering, and design teams to ensure seamless integration of marketing initiatives.
• Collaborate with the content team to develop targeted messaging and landing pages.
• Analyze campaign performance data to identify areas for improvement and optimize strategies.
• Develop comprehensive reports on key metrics (e.g., user acquisition cost, conversion rates, engagement metrics).
• Utilize data insights to inform future marketing decisions and budget allocation.
• Share data insights and campaign performance metrics with stakeholders.

Qualifications:

• Minimum of 3+ years of experience in performance marketing, preferably within the Web3 space.
• Proven track record of successfully driving user acquisition and engagement through paid advertising campaigns.
• Deep understanding of Web3 concepts, blockchain technology, and the decentralized ecosystem.
• Strong analytical and data-driven mindset with the ability to interpret campaign performance data.
• Experience with A/B testing and optimization techniques.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in Google Ads, Facebook Ads, and other relevant advertising platforms.
• Experience with Web3-specific marketing tools and platforms is a plus.

Bonus Skills:

• Experience with blockchain analytics tools.
• Familiarity with cryptocurrency and tokenomics.
• Understanding of DeFi, NFTs, and other emerging Web3 applications.

We Offer:

• Competitive compensation and relocation package.
• An exciting and dynamic work environment at the forefront of the fintech industry.
• Opportunities for career growth and professional development.
• A collaborative and inclusive team culture that values innovation and creativity.
• The chance to work with global clients and make a real impact in the finance sector.
• The opportunity to work with leading projects in the web3 sector via our Angel Launchpad.

Join Us:

Step into the role of Performance Marketing Lead with Yield App and become a pivotal force in sculpting the landscape of digital wealth globally. Here, your expertise, and dedication will directly contribute to shaping the financial futures of our clientele and the global trajectory of Yield App.