Senior Vice President of Global Marketing and Growth Strategy

Job Title: Senior Vice President of Marketing (SVP)

Department: Executive Office / Global Marketing & Growth Strategy

Reporting to: Chief Executive Officer (CEO)

Location: Los Angeles, California / Hybrid Office

Company Introduction

DigiFinex is a leading global cryptocurrency exchange and digital asset platform, providing secure, efficient, and innovative financial solutions to millions of users worldwide. Established to redefine the future of digital finance, DigiFinex integrates advanced blockchain infrastructure, data analytics, and compliance technology to deliver seamless trading, asset management, and cross-border financial services.

With established operations across Asia and Europe, DigiFinex is now accelerating its expansion into the Americas. The U.S. regional headquarters in Los Angeles will serve as a strategic hub for brand leadership, market growth, and global business transformation — positioning DigiFinex as one of the most trusted and influential names in digital finance and blockchain innovation.

The company is committed to advancing transparency, financial inclusion, and sustainable growth through excellence in marketing strategy, customer engagement, and technology-driven innovation.

Job Overview

The Senior Vice President (SVP) of Marketing will serve as a key member of DigiFinex’s global executive leadership team, responsible for defining and executing the company’s marketing, communications, and growth strategy across all regions.

Reporting directly to the CEO, the SVP will oversee global brand management, growth marketing, communications, partnerships, and customer engagement initiatives that accelerate DigiFinex’s expansion and strengthen its position in the global digital asset ecosystem.

This role will play a pivotal part in building DigiFinex’s brand presence in the Americas, expanding market share, and ensuring consistent alignment between global marketing initiatives and business objectives.

The ideal candidate is a visionary marketing leader with extensive experience in fintech, blockchain, or financial services — capable of driving global growth through data-driven marketing, strategic partnerships, and digital innovation.

Key Responsibilities

Global Marketing Leadership & Strategy

Develop and lead DigiFinex’s global marketing and brand strategy to drive awareness, trust, and growth across key markets.

Partner with the CEO and executive team to define brand positioning, messaging, and go-to-market strategies aligned with company objectives.

Oversee integrated marketing programs encompassing digital, performance, content, events, and public relations initiatives.

Establish a unified brand identity that reflects DigiFinex’s innovation, reliability, and leadership in digital finance.

Market Expansion & Growth Acceleration

Lead regional growth initiatives to support DigiFinex’s expansion into the Americas, driving user acquisition, engagement, and retention.

Develop data-driven marketing campaigns tailored to diverse regional audiences while maintaining consistent global brand alignment.

Partner with product, technology, and business development teams to launch new products and services in emerging markets.

Analyze competitive landscapes and market trends to identify new opportunities and optimize global marketing investments.

Brand, Communications & Reputation Management

Serve as the global brand steward, ensuring consistent communication and storytelling across all channels.

Oversee all aspects of corporate communications, including media relations, investor messaging, and executive thought leadership.

Lead public relations, influencer engagement, and community marketing initiatives to strengthen DigiFinex’s brand reputation.

Manage crisis communication strategies to protect the company’s brand integrity and stakeholder trust.

Digital, Performance & Product Marketing

Drive adoption and engagement through multi-channel digital marketing strategies leveraging SEO, paid media, social, and partnerships.

Oversee product marketing for new launches, ensuring clear market positioning and impactful go-to-market execution.

Utilize data analytics and performance metrics to continuously optimize campaign effectiveness and return on marketing investment (ROMI).

Implement automation and AI-driven tools to enhance marketing efficiency, personalization, and conversion optimization.

Strategic Partnerships & Ecosystem Development

Build and manage strategic partnerships with blockchain projects, institutional clients, influencers, and fintech communities.

Represent DigiFinex at major global blockchain, fintech, and digital innovation events to strengthen the company’s visibility and credibility.

Collaborate with regional teams to establish co-marketing and sponsorship initiatives that expand brand reach.

Leadership & Team Development

Build and lead a world-class global marketing organization, fostering a culture of creativity, agility, and performance.

Partner with HR to recruit, mentor, and retain top marketing talent across regions.

Develop leadership pipelines and training programs to enhance marketing capabilities and cross-functional collaboration.

Promote a culture of innovation, accountability, and excellence within the marketing organization.

Qualifications

20+ years of progressive leadership experience in marketing, brand management, or growth strategy within fintech, blockchain, or financial services.

Proven success in scaling global brands, driving measurable growth, and managing multi-regional marketing teams.

Deep understanding of digital marketing, user acquisition, and customer lifecycle management in financial or technology-driven sectors.

Exceptional leadership, analytical, and communication skills with the ability to influence at the executive level.

Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA or advanced degree strongly preferred.

Core Competencies

Strategic Marketing Leadership: Expertise in designing and executing data-driven marketing strategies that deliver measurable growth.

Brand & Communications Excellence: Ability to build and protect a global brand while managing complex communications initiatives.

Growth & Customer Engagement: Proven success in scaling user bases and maximizing customer lifetime value.

Digital Innovation: Skilled in leveraging digital technologies, automation, and analytics to optimize marketing performance.

Cross-Functional Influence: Strong collaboration skills across executive, product, and regional leadership teams.

Benefits

Competitive executive compensation with performance-based incentives.

Eligibility for equity participation and long-term incentive programs.

Comprehensive health, insurance, and retirement benefits.

Executive relocation and international mobility support.

Opportunities to represent DigiFinex at major global fintech, blockchain, and innovation events.

Expected Outcomes (12–18 Months)

Establish DigiFinex as a top-tier global brand recognized for innovation, trust, and leadership in digital finance.

Deliver significant growth in brand awareness, user acquisition, and engagement across key markets.

Build a world-class global marketing organization that supports scalable expansion in the Americas and beyond.

Position DigiFinex as a leading global voice in blockchain, financial technology, and digital asset innovation.