Chief Marketing Officer

Job Title: Chief Marketing Officer

Department: Executive Office / Global Marketing & Strategy

Reporting to: Chief Executive Officer (CEO)

Location: Los Angeles, California / Hybrid Office

Company Introduction

Poloniex is a leading global cryptocurrency exchange and digital asset platform, providing secure, scalable, and innovative financial solutions to institutional and retail clients worldwide. The company empowers organizations and individuals with advanced trading, asset management, and blockchain-based financial services to enhance efficiency, transparency, and market access.

As part of its strategic expansion, Poloniex is establishing a regional headquarters in Los Angeles to accelerate growth across the Americas. The U.S. subsidiary will focus on marketing strategy, brand development, and user acquisition to strengthen Poloniex’s market presence, engagement, and long-term growth.

Job Overview

The Chief Marketing Officer / Chief Marketing Advisor (Americas) will serve as a senior member of Poloniex’s executive leadership team, responsible for leading marketing strategy, brand initiatives, and growth campaigns across the Americas.

Reporting directly to the CEO, the CMO will oversee marketing planning, brand positioning, campaign execution, and analytics to ensure alignment with corporate objectives and regional market priorities.

The ideal candidate is an experienced marketing executive with deep knowledge of cryptocurrency, blockchain, fintech, or digital asset ecosystems. They will have a proven ability to design and execute marketing strategies, drive user engagement, and deliver measurable business outcomes in competitive and regulated markets.

Key Responsibilities

Marketing Strategy & Leadership

Develop and execute Poloniex’s marketing strategy for the Americas, aligned with corporate objectives.

Serve as a strategic advisor to the CEO and executive team on brand positioning, market trends, and growth opportunities.

Define KPIs, success metrics, and frameworks to evaluate marketing initiatives, campaign effectiveness, and business impact.

Ensure consistent execution of global marketing standards, processes, and governance frameworks.

Brand, Growth & Engagement

Lead initiatives to design, implement, and scale marketing campaigns that drive user acquisition, engagement, and retention.

Oversee brand development, messaging, and positioning to strengthen Poloniex’s reputation and credibility.

Collaborate with product, technology, and operations teams to align marketing programs with business and user needs.

Represent Poloniex at industry forums, conferences, and client meetings to showcase marketing capabilities and thought leadership.

Cross-Functional Collaboration & Leadership

Work closely with product, sales, finance, and operations teams to ensure marketing initiatives align with regional and global objectives.

Build, mentor, and lead high-performing marketing teams, fostering creativity, accountability, and results-driven execution.

Promote a culture of transparency, collaboration, and continuous improvement across marketing functions.

Ensure alignment between regional marketing activities and headquarters’ long-term strategy.

Performance Analytics & Continuous Improvement

Monitor marketing KPIs, campaign performance, engagement metrics, and ROI to evaluate effectiveness.

Leverage data-driven insights to optimize marketing campaigns, content, and user acquisition strategies.

Support executive reporting to the CEO and board on marketing performance, emerging opportunities, and strategic risks.

Qualifications

Over 20 years of senior leadership experience in marketing, brand strategy, or growth roles within cryptocurrency, fintech, or digital asset sectors.

Proven track record of implementing marketing programs that deliver measurable business outcomes.

Deep understanding of blockchain technology, digital assets, user behavior, and digital marketing channels.

Strong analytical, strategic, and communication skills with experience influencing executive-level decisions.

Bachelor’s degree in marketing, business, communications, or related discipline required; MBA or advanced degree preferred.

Core Competencies

Marketing Leadership: Ability to define and execute regional marketing strategies aligned with corporate goals.

Brand & Growth Expertise: Skilled in building strong brands, driving user acquisition, and scaling engagement programs.

Analytical Insight: Ability to leverage KPIs, metrics, and marketing intelligence for informed decision-making.

Leadership & Collaboration: Ability to lead cross-functional teams and align initiatives with corporate strategy.

Global Perspective: Experience managing multi-region marketing operations with cultural and regulatory sensitivity.

Benefits

Competitive executive compensation with performance-based incentives.

Participation in long-term equity and profit-sharing programs.

Comprehensive health, insurance, and retirement benefits.

Executive relocation and onboarding support.

Opportunities to represent Poloniex at leading marketing, blockchain, and fintech forums.

Expected Outcomes (12–18 Months)

Successfully establish and scale Poloniex’s marketing and brand function across the Americas.

Deliver measurable improvements in user acquisition, engagement, retention, and brand recognition.

Implement robust governance, operational frameworks, and performance monitoring aligned with global standards.

Position Poloniex as a trusted, high-growth, and market-leading brand in cryptocurrency and digital asset markets.