Sr Digital Marketing Manager

Job Description

We are seeking a strategic and visionary Senior Digital Marketing Manager to lead our Web Experience and Product Data teams. This role will design, own, and optimize our digital web experiences, both consumer and professional, while driving Direct-to-Consumer (DTC) eCommerce growth. The ideal candidate will translate customer journeys into seamless, engaging digital experiences that deliver measurable business results.

Job Duties:

Leadership & Team Management

• Lead and mentor the Web Experience and Product Data teams, fostering a culture of innovation, collaboration, and accountability.
• Drive cross-functional alignment across marketing, product, IT, and analytics teams using Agile methodologies and tools.
• Establish clear KPIs and performance metrics for digital initiatives and team outputs.
  
  

Digital Experience Strategy & Execution

• Own the end-to-end digital experience strategy across public and authenticated web environments.
• Architect and optimize digital touchpoints based on customer journey insights, behavioral data, and business objectives.
• Collaborate with agencies, UX/UI designers, developers, content, and brand teams to deliver intuitive, high-performing digital experiences.
• Oversee Direct-to-Consumer eCommerce strategy and execution, leveraging Shopify as the primary platform
  
  

Product Information Management (PIM) & Catalog Strategy

• Define and implement best practices for product data architecture to support exceptional user experiences.
• Partner with product, marketing, and IT teams to ensure accurate, enriched, and optimized product data across all digital touchpoints.
• Build and maintain a digital product catalog that enhances navigation, searchability, and conversion.
• Understand backend requirements for PIM systems to enable scalability, personalization, and omnichannel consistency.
  
  

Channel Integration & Optimization

• Oversee integrated digital marketing efforts across:
• Search (SEO/SEM)
• Social Media
• Paid Media
• Content Marketing
• Ensure cohesive brand storytelling and user experience across all digital channels.
  
  

Experience Design & Innovation

• Champion customer-first experience design principles.
• Leverage data and insights to continuously test, learn, and iterate on digital experiences.
• Stay ahead of digital trends, emerging technologies, and best practices to drive innovation.
  
  

You Must Have:

• 10+ years of experience in digital marketing, with at least 3 years in a leadership role.
• Deep understanding of customer journey mapping, experience design, and digital channel strategy.
• Proficiency in Agile methodologies and tools (e.g., Jira, Kanban, Scrum).
• Experience within CMS and ecommerce platforms (e.g., Adobe Experience Manager, Sitecore, Shopify).
  
  

We Value:

• Strong analytical skills and experience with digital performance metrics and optimization.
• Proven success in managing cross-functional teams and delivering complex digital projects.
• Expertise in Product Information Management (PIM) systems and catalog optimization for user experience.
• Certifications in Agile, UX, or digital marketing platforms (Google, Meta, HubSpot, etc.).
• Excellent communication, collaboration, and stakeholder management skills.
  
  

What's In It For You:

• Be a part of an agile Marketing Organization with the opportunity to leave your legacy on the creation of the future of the digital experience for Resideo customers globally.
• Lead a team of transparent game changers focused on daily actions that lead us to our goal of a best in class digital experience.
  
  

About Us

Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at www.resideo.com .

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster , "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision . Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice . If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.

JOB INFO

Job Identification : 17287

Job Category : Digital General Marketing

Posting Date : 2025-10-31T23:53:07+00:00

Job Schedule : Full time

Locations : 1985 Douglas Drive North, Golden Valley, 55422, US

(Hybrid)

Incentive Eligible : RBP

Business : Resideo

Hiring Salary Range : The typical hiring salary for this role, ranges from USD $147292.17 to $219744.0 per year but varies by specific work location. Within a range, Resideo determines base pay for an individual based on various factors, including market conditions, skills, and experience.

Incentive Eligible (RBP) : This position is eligible for a performance-based bonus of up to 15% of the annual base salary. The bonus is contingent upon both individual and company performance.

Benefits : Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.

US Visa Sponsorship Eligibility : This position is not eligible for US visa sponsorship