Social Media Marketing (Fresher)

About The Opportunity

A fast-growing player in the Digital Marketing and Remote Talent Enablement sector, we deliver data-driven social campaigns and creative content that drive brand growth, lead generation, and audience engagement across B2B and B2C markets. We operate as a remote-first team serving global clients with measurable performance outcomes and rapid experimentation.

We are hiring a Social Media Manager (Remote — India) to own end-to-end social strategy, execution, and optimization across organic and paid channels. This role suits a hands-on marketer who combines creative instincts with analytical rigor to scale reach, engagement, and conversions.

Role & Responsibilities

• Define and execute platform-level social strategies (Facebook/Instagram, LinkedIn, X, TikTok, YouTube) that align with business KPIs and campaign objectives.
• Plan and maintain the content calendar: brief creators, write platform-optimized copy, and supervise production of short-form video and static assets.
• Set up, manage, and optimize paid social campaigns (audience targeting, creative testing, bidding, budget allocation) to maximize ROAS and lower CPA.
• Track performance using GA4 and native platform analytics; produce weekly and monthly insights reports with clear recommendations and action plans.
• Lead community management and social listening: respond to audience, escalate issues, and translate feedback into product/creative improvements.
• Coordinate with designers, content creators, and external partners (influencers, agencies) to scale content production and run A/B tests for continuous improvement.
  
  

Skills & Qualifications

Must-Have

• 3+ years managing social media for brands or agencies with demonstrable campaign results.
• Strong hands-on experience with Meta Ads Manager and running full-funnel paid social campaigns.
• Proficiency with Google Analytics 4 and platform analytics to measure funnel performance and attribution.
• Proven ability to plan and manage content calendars and production workflows for multi-platform delivery.
• Experience producing and optimizing short-form video (Reels, Shorts, TikTok) for engagement and conversion.
• Familiarity with social listening tools and community management best practices.
  
  

Preferred

• Hands-on experience with TikTok Ads and creative testing for short-form content.
• Experience with LinkedIn Campaign Manager for B2B lead generation.
• Exposure to influencer marketing platforms and managing creator partnerships.
  
  

Benefits & Culture Highlights

• Fully remote role with India-based hiring — flexible hours and asynchronous collaboration.
• Ownership of social strategy and creative experimentation with rapid learning cycles.
• Collaborative, growth-oriented team with opportunities for career progression and skill development.
  
  

About the employer: Globelance is a remote-first company connecting talent and clients worldwide. We value measurable impact, creativity, and continuous improvement. If you are a data-driven social marketer who thrives in a fast-paced remote environment, apply with a portfolio of campaigns and examples of content that moved metrics.

Skills: content calender,communication,social media,linkedin,google analytics,hootsuite