Paid Media Consultant

This is a full-time remote position and is open to candidates across the UK

Are you an experienced Paid Media Consultant with a deep passion for PPC looking for a remote opportunity with a growing, award-winning digital marketing agency?

novi.digital

We are an award-winning specialist data-driven digital marketing agency. We provide research, consultancy, analysis, reporting and managed services for PPC, Paid Social and SEO to clients across the UK and internationally. We are trusted by over 300 businesses globally, delivering results through Automation, AI and Machine Learning.

We are on a mission to be a catalyst for positive change in the digital marketing industry. We believe in driving actionable, tangible and measurable change for our partners, and we do this by staying true to our core values and mission: to question the status quo, deliver smart work, hold each other accountable and bring clarity in a world of digital confusion.

We are looking for an exceptional individual to join us at this exciting time.

About the Role

We are currently seeking a detail-oriented, results-driven Paid Media Consultant with a strong focus on multi-platform paid media and advanced technical understanding.

The ideal candidate will have extensive experience managing campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Spotify Ads and Reddit Ads etc, with a solid understanding of tracking, automation and AI tools.

This role demands a client-focused mindset, strong organisational skills and the ability to manage multiple accounts and projects effectively. You will be just as comfortable presenting strategy to clients as you are building campaigns, implementing tracking or troubleshooting scripts.

It is our passion to build trusted relationships with our client partners and truly understand their business. You will use data to back up recommendations, communicate insights clearly and deliver measurable results aligned with each client’s goals.

Key Responsibilities

• Provide digital strategy advice and consultancy to clients, ensuring campaigns align with business objectives.
• Plan, build and optimise paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Spotify Ads and Reddit Ads.
• Develop and execute account strategies focused on ROI, lead quality and sustainable growth.
• Conduct keyword, audience and competitor research to inform campaign planning and targeting.
• Write and test ad copy, creatives and messaging tailored to each platform and audience.
• Implement and maintain accurate conversion tracking using Google Tag Manager (GTM), GA4, and other analytics tools.
• Troubleshoot and manage tracking issues, including pixel and tag configuration across multiple platforms.
• Create and manage automation scripts and workflows to improve efficiency, reporting and optimisation.
• Use AI-powered tools and machine learning insights to enhance campaign performance, targeting and bidding.
• Monitor and optimise campaigns daily to improve ROI, CTR, CPA, and conversion rates.
• Analyse performance data and create actionable insights using Databox, Looker Studio, HubSpot and native platform dashboards.
• Prepare and present performance reports and recommendations to clients in clear, non-technical language.
• Manage budgets, forecasts and pacing across multiple client accounts to ensure efficient spend allocation.
• Oversee project scope, deliverables and timelines to ensure all work is delivered on time and to a high standard.
• Collaborate with internal teams (SEO, content and operations) to align campaign activity with broader client strategies.
• Proactively build and maintain strong client relationships, providing expert advice and transparent communication.
• Identify new opportunities for growth, cross-channel testing and account expansion.
• Stay up to date with the latest platform updates, digital advertising trends and automation tools.

Required Skills

• 3+ years of hands-on PPC or paid media experience in an agency or multi-account environment.
• Proven experience managing campaigns across Google Ads and Microsoft Ads, with a working knowledge of other paid media platforms such as Meta Ads, LinkedIn Ads, TikTok Ads, Spotify Ads or Reddit Ads.
• Strong understanding of conversion tracking, analytics and attribution, including GA4 and Google Tag Manager (GTM).
• Ability to configure and troubleshoot tracking tags, pixels and event setups across multiple channels.
• Working knowledge of automation scripts or rule-based bidding tools to improve performance and efficiency.
• Confidence in using AI and automation tools (e.g. Smart Bidding, Performance Max, platform automation or ChatGPT-assisted workflows).
• Excellent numerical and analytical skills, with experience building and interpreting complex formulas in Excel or Google Sheets.
• Proficient in data analysis and reporting, using tools such as Databox, Looker Studio, or platform dashboards.
• Strong communication and presentation skills, able to clearly translate data insights for clients and stakeholders.
• Highly organised, detail-oriented and capable of managing multiple projects and clients simultaneously.
• Experience working with CRM systems such as HubSpot (preferred).
• Current Google Ads and/or Meta Ads certifications (preferred).

Desirable

• Clear track record of achieving targets in a commercial/client-facing or sales environment
• Bachelor’s degree or equivalent qualification in Marketing, Business, or a related field.
• Certifications across multiple ad platforms (e.g. Google Ads, Meta Ads, LinkedIn Ads).
• Experience managing Shopping campaigns, product feeds, or dynamic remarketing setups.
• Working knowledge of data integration and automation tools such as Zapier or Supermetrics.
• Familiarity with API-based reporting or optimisation tools.
• Experience with HubSpot CRM or other marketing automation platforms.
• Understanding of AI-driven optimisation, predictive analytics or data modelling for campaign performance.
• Strong interest in testing and adopting new advertising technologies and emerging channels.

Behaviours

• Always curious – you love to ask what, why and how
• Showing initiative – you enjoy finding answers and taking responsibility
• Integrity – honesty, transparency and respect are at the core of how you operate
• Make impact – you thrive in delivering great service and great results
• Teamwork – you know that teams are stronger when they pull together

Benefits

• Fully remote working
• Flexible working hours to support work-life balance
• Lifetime recurring commission on services you directly introduce or sell

Salary £28,000 - £33,000 + commissions and bonuses

We are committed to providing equal opportunities for all candidates at novi.digital. We believe in promoting diversity and inclusivity in our workplace and do not discriminate based on factors such as race, colour, religion, gender, sexual orientation, age, national origin, or disability, as protected by the Equality Act 2010. We encourage all qualified candidates to apply, and we evaluate each applicant fairly and without prejudice. We believe that by offering equal opportunities, we can attract the best talent and foster a positive and productive work environment for all employees.