Senior Performance Planner

Welcome to OMD!

Our rallying cry in OMD APAC is to ‘Be Fearless’.

Fearlessness is not just merely the absence of fear. It is an attitude that constantly challenges the norm, disrupts conventional thinking and empowers all OMD’ers to showcase the best of their abilities with confidence. This attitude enables us to unleash our ambition - ‘To Own the Future’.

We continually strive to be sharper, stronger and better. We want to make sure that every day, across every brief and in every conversation, our people are relishing the chance to push their creativity regardless of their role; striving to help OMD and its clients be future-positive and future-ready.

And we help them fulfill their aspirations. Can we help you fulfill yours?

About us

OMD is an integrated communications agency delivering media and marketing solutions globally.

As part of a global OMD network of 9,000+ people in over 120 offices, we deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

We are famous for creative effectiveness. OMD has been voted Most Creative Agency in the World by the Gunn Report for Media for an unprecedented eight years running.

At OMD we work with some of the world’s most famous brands to help them grow and achieve their ambitions. Our scale and experience gives us a deeper understanding of our clients’ businesses, of the possibilities and opportunities offered by the constantly shifting media world and of the nuances of human behaviour.

Our specialties include:

Full-service Communications Planning, Media Planning & Buying, Econometrics, Performance Media including Direct and 360’ Digital (comprising Display, SEO, PPC, Trading Desk, Mobile & Affiliates), Data Analytics, Market & Customer Insight, Social Media, Sponsorship, Branded Entertainment & Content Creation & Experiential

Position:

Senior Planner, Performance

Reporting to:

Associate Performance Manager/Performance Manager

Scope of the role:

The role sits within one of OMD’s most valuable account teams servicing one of the most iconic global brands. The team has a market-leading position in implementational / executional management and client servicing. As the Senior Planner (Performance), you will operate the most dynamic component of media execution in the team.

Reporting Structure:

• You report to the Associate Performance Manager/Performance Manager
• As a Google Ads expert, you are expected to lead and execute SEM campaigns across Southeast Asia as well as serve as the go-to person in the team for SEM implementation expertise.

The role requires you to:

• Plan and set up SEM campaigns through Skai, Google Ads, Microsoft Bing and Google Ads for YouTube
• Monitor and optimise campaigns and budgets on a daily basis, across various ads platforms
• Use excel to make sense of data and create client facing reports – SEM, Social, YouTube, Programmatic, Video
• Leverage your experience in keyword and ad copy creation for Search
• Have strong numerical ability and the confidence to manage large budgets
• Ensure cadence on pacing, optimisation and analyzing of data for learnings & action
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• Strategy and direction of market budgets and flighting
• Client management and engagement
• Participate in meetings and ensure recap on discussions and next steps
• Drive SEM and digital innovations, experiments and initiatives
• Work on SEM QBR reports independently
• Lead regional calls with clients and local teams + QBR presentations
• Manage publisher communication for campaign management at daily basis
• Effectively communicate and collaborate with various stakeholders (creative agency, media partners, OMD global team and clients)
• Train and coach new joiner to be familiarized with process and activation in performance media
• Own budget planning & tracking (media finance) for the campaigns under your belt
• Experience in social media campaign setup (Meta Ads Manager, Tiktok Ads Manager X, Reddit, etc.). Programmatic experience is a plus.

Required Skills or Attributes:

• Minimum 2 years’ experience in SEM (Google Ads) PLA, LIA and Bing is a plus. 2 years of client/account management/media agency
• Minimum 2 years’ platform experience in social ads or/and programmatic ads implementation
• Attention to detail is a must; accuracy in work is the top KPI
• Can work independently with proactive learning attitude
• Demonstrate critical thinking, problem solving abilities and time management skills
• Ability to handle multiple tasks/campaigns, processes, and stakeholder
• Strong verbal and written communication skills
• Able to articulate and communicate clearly and persuasively
• Strong client and inter-agency relations skills
• Goes through tasks and documents in an organized and efficient manner
• Adaptable to changes, challenges and directions
• Effective under pressure, high energy and with an approachable manner
• Flexibility to work long hours and odd timings