STRACCI

The brainchild of the Lebanese fashion guru Elias Daccache, STRACCI is based in the vibrant city of Guangzhou, China. Daccache's passion for fashion began in the Middle East, but he quickly realized that his creativity had no limits, so he made the bold move to China. In 2013, Elias decided it was time to start his own company. He wanted to create a brand that reflected his unique vision and style, and thus, STRACCI was born. A brand that represents the fearless spirit of its founder. Despite facing challenges and setbacks, he never let go of his dream of creating a brand that is the perfect blend of East meets West, with an emphasis on luxurious fabrics and impeccable craftsmanship. Under Elias's leadership, STRACCI has gained a loyal following of fashion enthusiasts who can't get enough of STRACCI's sleek and modern designs. The brand's attention to detail and dedication to quality have set it apart in the competitive fashion industry. With each collection, STRACCI pushes the boundaries of what's possible in the world of fashion, creating bold and daring looks that are impossible to resist. Consumers can expect to find top-tier style, quality, and value across the board, supported by a versatile range of sub-brands including BCK and STR, catering to various age groups. STRACCI's slogan "BE BRAVE" is a reflection of the brand's ethos. It encourages individuals to be courageous, bold and daring in their fashion choices. The brand's commitment to innovation and experimentation pushes its customers to step out of their comfort zone and try something new. As the brand continues to grow, STRACCI's commitment to excellence and fearlessness remains unchanged. The fusion of Eastern and Western design elements and the focus on luxury and quality have made STRACCI a brand to watch in the fashion industry.