About Our Client
Custom Filters Directs
https://customfiltersdirect.com/pages/about-us
We're your reliable air filter supplier, providing a wide range of air filters for various purposes. Our company takes pride in its reputation for delivering top-quality air filters that efficiently capture particles like dust, pollen, and smoke, ensuring clean air for homes, office buildings, hospitals, and more.
This role is hired as a contractor, 100% Remote and, payment in USD. English proficiency is required (C1 or above)
Job Overview
The SEO Specialist will be responsible for developing and executing comprehensive SEO strategies to improve our search engine rankings and overall online presence. This role requires a deep understanding of SEO best practices, keyword research, technical SEO, and content optimization. The ideal candidate will work closely with our marketing team to implement effective SEO techniques that align with business goals and drive measurable results.
Key Responsibilities
- Develop and execute on-page and off-page SEO strategies to improve website ranking and organic traffic.
- Conduct in-depth keyword research to identify opportunities for content optimization and new content creation.
- Optimize website content, meta descriptions, headers, and image alt tags for search engine visibility.
- Perform regular website audits to identify and fix technical SEO issues, including broken links, site speed, indexing, and mobile optimization.
- Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
- Implement and manage backlink-building strategies to enhance domain authority and search rankings.
- Collaborate with content creators to ensure SEO best practices are incorporated into blogs, product pages, and other website content.
- Stay up to date with industry trends, algorithm changes, and emerging SEO techniques to maintain a competitive edge.
- Provide regular reports and insights on SEO performance and suggest data-driven improvements.
Qualifications & Requirements
- Proven experience as an SEO Specialist, Digital Marketing Specialist, or similar role.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Experience with WordPress, Shopify, or other CMS platforms.
- Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
- Excellent analytical skills and the ability to interpret data for strategic decision-making.
- Strong written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications
- Experience in e-commerce SEO and product optimization.
- Knowledge of local SEO strategies
- Experience with paid search campaigns (PPC) is a plus.
