Creative Strategist in BANGLADESH

Ray Advertising is searching for a driven and articulate Creative Strategist to join our team in a WORK FROM HOME opportunity. 

This position involves night shift from Monday to Saturday, 7:00 PM to 5:00 AM BD time, with Saturdays being half shift from 7 p.m to 1a.m. This is a Night Shift job and the shift timing is non-negotiable. 

About Us:

Ray Advertising, a distinguished performance marketing agency, was founded in 2019 in Redding, California, along with our local presence in Bogura, Bangladesh. Over the years we have emerged as a leading high-performance advertising network specializing in Pay Per Call, affiliate marketing, and lead generation. Our Pay Per Call service, consistently ranked #1, offering unmatched volume and quality for advertisers. Our media buyers excel in affiliate marketing, forging strong relationships with major brands in insurance, home services, finance, legal, mass tort, nutra, and more.

Our vision and mission:

Our vision is to provide unmatched quality and volume in pay per call, and constantly deliver high-performance affiliate marketing and lead generation solutions. We aim to empower our clients with innovative, results-driven strategies that build long-lasting client relationships and drive sustainable growth across our verticals. Our company's mission is to keep our reputation as the number 1 hub for pay-per-call networks in the world as we are now, and utilize our portfolio of strategies to excel in our offerings in the fields of lead generation and affiliate marketing. 

Ray Advertising is looking for a Creative Strategist who will be responsible for sourcing and managing UGC content, developing high-performing ad creatives, and optimizing Facebook ad campaigns. The role requires a blend of creativity, strategic thinking, and data-driven decision-making to craft compelling social media advertisements that drive results.

• Source and manage UGC (User-Generated Content) by reaching out to content creators who can produce engaging ad creatives
• Develop and execute UGC-based ad strategies for Facebook campaigns
• Analyze market trends, audience insights, and competitor strategies to find new angles for ad creatives
• Collaborate with content creators, video editors, and copywriters to ensure high-quality content production
• Write detailed ad briefs to guide UGC creators in producing high-converting video ads

• Monitor and analyze key ad performance metrics (CTR, CPC, ROAS, conversion rates, engagement rates)
• Use tools like Facebook Ads Manager, Google Analytics, and Facebook Ad Library to track and improve performance
• Identify winning UGC creatives and optimize campaigns for maximum effectiveness
• Implement A/B testing strategies to refine creative performance

• Conduct competitive research using Facebook Ad Library to analyze industry-leading ad creatives
• Stay updated with the latest Facebook algorithm changes, ad trends, and consumer behavior
• Utilize audience insights and performance data to refine UGC strategies

• Communicate with UGC content creators to source high-quality video content
• Work closely with the media buying team to align creative direction with business goals
• Ensure all creative assets follow brand guidelines and best practices
• Manage relationships with content creators and influencers to consistently bring in fresh ad creatives

• Proven experience in UGC content strategy, Facebook ad creatives, and social media advertising
• Strong portfolio showcasing UGC-based ad creatives
• Experience in reaching out to content creators and managing UGC production
• Deep understanding of Facebook Ads Manager, ad performance analytics, and audience targeting
• Ability to write ad briefs and communicate effectively with content creators
• Strong analytical skills to interpret data and refine creative strategies
• Excellent team coordination and collaboration skills

• Proficiency in Facebook Ads Manager, Google Analytics, and Facebook Ad Library
• Experience in A/B testing, audience segmentation, and performance tracking
• Basic knowledge of Adobe Premiere Pro, Photoshop, or Canva is a plus

• Strong problem-solving and critical thinking skills
• Ability to manage multiple projects in a fast-paced environment
• Excellent communication and relationship-building skills (especially with content creators)
• Creative mindset with a passion for ad storytelling

• Minimum 2 years of experience in UGC content strategy, social media advertising, or creative strategy
• Experience in affiliate marketing, e-commerce, or Pay-Per-Call campaigns is a plus
• Strong background in branding, storytelling, and visual communication



Employee Benefits:

• Competitive salary (negotiable based on experience)
• Annual performance bonuses and salary increments
• Generous vacation and sick leave policy
• Yearly festival bonus
• Professional certification support
• Yearly holidays according to Bangladesh and the US calendar
• Leadership training directly from the CEO (monthly)
• Relocation opportunities to our California headquarters

Physical Demands:

• Ability to work for extended periods on a computer.
• No significant physical demands beyond typical office work.

Why Join Ray Advertising?

At Ray Advertising, you will be part of a dynamic and innovative team in a high-growth environment. You’ll have the opportunity to work on cutting-edge campaigns, develop content that shapes industry perceptions, and contribute to the success of a globally recognized performance marketing agency. We are an equal opportunity employer committed to diversity and inclusion in the workplace. 

To apply, please apply herewith BD Jobs with your portfolio or you may send your resume and cover letter to careers@rayadvertising.com.